New poster to support client/practice partnership

Thanks to an idea suggested by one of our practising members, we will shortly be mailing all veterinary practice premises in the UK with a new poster designed to help clients of veterinary practices better understand what they can expect from their veterinary team and, similarly, what is expected of them as animal owners.

In a letter to be enclosed with the poster, our Director of Communications Ian Holloway, explains:

“Every so often, an idea comes along that seems so simple and effective that it makes you wonder why it hasn’t been tried before.

"Well, this idea has been tried before, but in France, not the UK, and was kindly brought to our attention by www.vetsurgeon.org after it was shared on the veterinary community website by Basingstoke-based veterinary surgeon Jonathan Wray MRCVS.

“Whilst travelling through France, Mr Wray happened to visit a local veterinary practice and noticed a poster on the waiting room wall that clearly and politely set out both what the practice expected of its clients and, in return, what clients could expect of their practice.

“By stating the expected parameters around which the client-practice partnership should be based, the poster helped to remind clients about their own responsibilities as animal owners, whilst reassuring them as to the standards of service and professionalism the practice team provided.

“Our version – ‘Getting the best for your animal’ – has been approved by our Standards Committee and follows the current provisions of the RCVS Code of Professional Conduct.

“We’re very grateful to Mr Wray and vetsurgeon.org for sharing this idea with us, and hope all practices will find it useful.”

The poster, which can be used at either A4 or A3 size, is also available to download in PDF, JPG and EPS formats and we hope to produce a digital version in due course, to show on waiting room display screens.

If you have any feedback about this initiative, do please get in touch via [email protected].